The author of Spin Selling, Neal Rackham, studies the future of American business in his more recent work, Getting Partnerships Right. I have always been a firm believer of the rule of synergy marketing–if you are marketing by yourself, you are wasting synergy. Over 80% of my business comes from my synergy partners.

As an important part of my partnership strategy, I would like to invite you to attend a networking group meeting consisting of several professionals from a variety of disciplines. You would be the only member of the group who is a real estate professional.

At this meeting we discuss ways we can help each other do business, for example joint mailings with other members of the group. We also discuss our different marketing efforts and how successful they are. It is interesting to learn of the obstacles each member of our group faces. We can learn much by finding out how other industries handle certain problems and allocate their resources.

I have told the other members of the group of your qualifications and they are excited to know that you may become a participant. I will be calling you shortly to confirm whether you will be able to attend. I look forward to seeing you there.