In our discussion of FSBO marketing we talked about providing pre-approval services to the prospects viewing homes of homeowners listing on their own. The pre-approval tool is also one that can increase your potential income from your personal listings and prospective listings.

How can a pre-approval help you obtain listings? When a homeowner is considering selling their home, anything that adds security and peace of mind helps the decision-making process. Is your competition adding value in the form of security and peace of mind? If they are pre-approved for their next mortgage there is no doubt that they will be able to afford their next home if their present home sells. This pre-approval also helps wed them to you as the selling agent on their next transaction. If they go to a lender on their own, that lender could actually recommend his or her own favorite real estate professional as they search for their next home.

How can a pre-approval help you sell your listings faster? A homeowner who is pre-approved has money in their pocket. With a loan approved they are more likely to look for and find their next home. When their next home is in their sights, their motivation to sell becomes more intense. There is nothing that helps a home sell more quickly than a motivated owner.

What I am suggesting here is that obtaining a pre-approval for the owners of potential listings makes a lot of sense–so does the obtaining of pre-approvals for the owners of your present listings. In both cases you will be facilitating the process and solidifying your hold on the deal on the other end. I would like to get together with you regarding the provision of free pre-approvals to your prospective and present listings. I will call in the next few days.