In his book, More Income With Less Stress, author Dave Hershman’s third rule of maximum synergy marketing is—some targets are more effective than others. Since our time and resources are limited, we know that we do not have the ability to market to the world. We must make a conscious decision to use our precious resources to reach the targets that will produce the best results. 

One target that we often overlook is previous prospects. Someone may have contacted you six months ago regarding credit restoration services and you lost touch after several follow-up calls. Many times we just get too busy handling present prospects. 

Perhaps they decided not to take advantage of your services. But this does not mean that they will not be ready six months from now. Keeping in touch is important. It is even more important to keep in touch using materials that add value to their lives. 

This is why I provide consumer-based articles and newsletters that you (or we) can email to your previous prospects on a regular basis. These articles are on a variety of topics of interest to anyone who is a homeowner or desires to become a homeowner.  Even if they are not interested in your services, they can often refer friends or other personal contacts that might become valuable clients. 

In my own business I regularly run into prospects who need help with their credit and could use your services. Likewise, I am sure there are customers you work with that are getting their credit fixed and were not referred by a loan officer.  Therefore, a mutual referral relationship can be most beneficial in this regard.

I am interested in more than a referral relationship. I am interested in becoming a partner in helping your business prosper. Let me know if you are interested in joint marketing to this effective target.