In my years as a residential originator I have found that no mortgage professional can specialize in every loan product or every market. The key to being a success in this business is becoming an expert within your niche market. Being all things to all people can spread your resources too thin and in effect you may not be able to deliver adequate service levels to anyone. On the other hand, as sales people we tend to think that we can never have enough sources of new business.

These two concepts may seem to be a contradiction in philosophies, yet in the long run, recognizing your limits can actually bring you the opportunity to increase your business generation sources. In other words, focusing upon your niche can bring you additional marketing opportunities.

In his book, More Income with Less Stress, author Dave Hershman indicates that the rules of synergy marketing require that we make use of partnerships in order to realize maximum effectiveness from our limited resources. Maximum synergy marketing requires that:

If you are marketing by yourself, you are wasting synergy.

In the evolving world of business, a partnership between entities that brings value to their mutual clients is certainly one way to rise above the competition. I specialize in the hard to finance residential buyers. We have private sources of financing that deal with those who cannot be approved through traditional sources such as FHA.

I would be happy to assess files that do not meet your criteria and perhaps set up a reciprocal referral relationship for loans that are not our specialty. I constantly receive requests for loans that can be better handled by a conforming lender.

I will call you so that we can meet and discuss the possibility of entering into a partnership relationship.