In his book, More Income with Less Stress, author Dave Hershman indicates that the rules of synergy marketing require that we make use of partnerships in order to realize the maximum effectiveness from our limited resources. Maximum synergy marketing indicates that:

If you are marketing by yourself, you are wasting synergy.

In the evolving world of business, a partnership between entities that brings value to their mutual clients is certainly one way to rise above the competition. There are many ways we can work together to mutually bring value to our client bases–from joint mailings to seminars.

There are times when you have previous clients who are considering refinancing a home to pay for home improvements. At the same time we are often asked to recommend settlement services when we finance a home.

I personally have a sphere of influence list of contacts to which I email to on a regular basis. In my next refinance solicitation, I would be happy to recommend your services, or better yet, provide an e-brochure or valuable article to them as part of our partnership arrangement.

I will call you so we can meet and discuss the possibility of entering into a partnership relationship.