In his book, More Income with Less Stress, author Dave Hershman indicates that the rules of synergy marketing require we make use of partnerships in order to realize the maximum effectiveness from our limited resources. Maximum synergy marketing tells us that:

If you are marketing by yourself, you are wasting synergy.

In the evolving world of business, a partnership between entities that brings value to their mutual clients is certainly one way to rise above the competition. There are many ways we can work together to mutually bring value to our client bases–from joint mailings to seminars.

There are times when you have clients who are considering refinancing a home or adding a second mortgage to pay for home improvements. At the same time we are often asked to recommend insurance services when we finance these homes. After the transaction, many of our clients are also in the market for increased life insurance protection.

Conversely, you may be aware when your clients are thinking about purchasing or refinancing and may have referrals you could send my way. In addition, we both have Realtor contacts that we may be able to refer to each other.

I personally have a list of several hundred contacts within my sphere of influence. I mail to this list on a regular basis. I would be happy to recommend your services, or better yet, provide a brochure or valuable article to them as part of our partnership arrangement.

I will call you so that we can meet and discuss the possibility of entering into a partnership relationship. I look forward to speaking with you.

P.S. I thought you might be interested in an article written by Dave Hershman–The Seven Rules of Maximum Synergy Marketing. Contact me if you would like me to forward a copy to you.