In his book, More Income with Less Stress, author Dave Hershman indicates that the rules of synergy marketing require that we make use of partnerships in order to realize the maximum effectiveness from our limited resources. Maximum synergy marketing indicates that:

If you are marketing by yourself, you are wasting synergy.

In the evolving world of business, a partnership between entities that brings value to their mutual clients is certainly one way to rise above the competition. There are many ways we can work together to mutually bring value to our client bases–from joint mailings to seminars.

There are times when you have previous clients who are considering refinancing a home or adding a second mortgage to pay for home improvements. At the same time we are often asked to recommend settlement services when we finance a home.

I personally have a sphere of influence list of several hundred contacts to which I mail to on a regular basis. In my next refinance solicitation, I would be happy to recommend your services, or better yet, provide a partnership emails that combines our offer to make it even more attractive.

I will call you so we can meet and discuss the possibility of entering into a partnership relationship. I look forward to speaking with you.

P.S. I thought you might be interested in an article written by Dave Hershman–The Seven Rules of Maximum Synergy Marketing. Contact me if you would like me to forward a copy to you.