If we do not have time to market to the world, we certainly do not have time to use every sales tool available to us. Certainly, there are a multitude of tools available to every person in business—from smart phones to computers. The key is selecting those that will be the most effective in our marketing plan. 

One tool that is always very effective in generating additional revenue is networking within a personal sphere of influence. Not so long ago it was difficult to keep in touch regularly with our sphere. Nowadays, the tools of technology enable us to keep in touch through email programs and mobile devices. Contact management programs can remind us when to call, write, or email.

The power of networking cannot be fully realized without technology. It also cannot be realized without asking for the business. What is the use of keeping in touch if we don’t ask? Many times we do not ask because we are not providing value on a regular basis. This value may take many forms—from education to referrals for key vendors. For example, you may be contacting  them to let them know of a source for information in their neighborhood.  Of course, this information resource is a synergy partner who is referring you business as well.

Too many times we spend our money on elaborate advertising plans that do not leave us time to market our sphere of influence for referrals. Referrals from associates are typically much higher quality than cold calls or leads generated through advertising. 

If you are interested in learning how to organize your networking list, I am available to help.