As I indicated last week in my introductory letter, Dave Hershman, in More Income with Less Stress, introduces seven rules of maximum synergy marketing. The first rule is that every action should achieve more than one objective. The book is predicated upon the fact that we all could increase our income if we had more time to market. But since brokers do not have time, we must focus upon our present activities and try to make them more effective. In this regard, none of the seven rules is more salient than the first.

Take for instance your voice mail. How many times will a prospective agent first hear your voice via your voice mail message? What does it say to them? Does it make them wonder if they will even get a message back? Or does it sell what your company has to offer?

What makes your company unique? Why should someone consider real estate as a profession? Why not replace the useless message, “I am not at my desk right now”, with an important message? Make it short but make sure it garners their interest. Believe me, your prospects already know to leave a message after the beep. So move beyond this and have your voice mail message sell for you.

Think of it this way: everyone who calls in to you is either a prospective real estate agent or knows someone who could be a prospective real estate agent. It takes little time to transform your message from a mundane instrument to a sales tool. By the way, your fax cover sheets and email signatures can all work in the same way. If you don’t have time to add more activities, make sure your present activities work for you.

If you would like to work on some ideas for transforming your voice mail message, please do not hesitate to give me a call.