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First time home buyers are back. Historically, first time buyers have fueled the real estate markets with a market share of over 40% and at times approaching 50% of the entire real estate market. In the past few years, investor transactions have risen as the market share of first time buyers has slipped closer to 30%. But now that number is rising again.

In addition, investors are more likely to purchase directly from banks and institutions. They are also more likely to have established real estate agent and loan officer relationships. Therefore, first time buyers represent a much higher percentage of the market with regard to the use of real estate and mortgage professionals.

We are already seeing the increase in real estate prices scaring investors off and higher rents pushing first time buyers towards purchasing. There is a huge amount of latent demand built up from the Millennial Generation – a generation which is larger than the Baby Boomers.

So where do you find these first time buyers? How do you become a specialist in this segment? First time buyers have special needs and require specialized care. This seminar is designed to help you bolster your service to first time buyers as well as your marketing effectiveness to the segment. In this seminar, noted author and industry expert Dave Hershman will cover…

• The importance of the first time buyer market
• What is required: knowledge and leadership
• The three economic reasons to own a home: leverage, rental equivalency & inflation hedging
• Special needs of first time buyers
• Special tools for first time buyers — pre-approvals and more
• Putting together a marketing plan

Don’t miss this special event!